Lead with knowledge
Make an impact with your expertise.
Get to the heart of your expertise, tell your story with confidence, and win people over to your idea.
Dr. Anja Timmermann — communication strategies for people who want their knowledge to have real impact.
Storytelling-based coaching, training and consulting for experts and businesses in ☑︎ German ☑︎ Español ☑︎ English.
Success begins with a story — your story
Maybe this sounds familiar: You have experience, knowledge and ideas. You create content, offers and programs – but your writing and speaking still don’t show what is really inside you, your business or your project.
As a journalist, certified business coach and experienced communication trainer, I believe that success begins with your story: A clear narrative connects your expertise with the people you want to reach.
When we work together, we develop a structured concept for your expertise and the story that ties it all together. I call it the expert’s Blueprint – the foundation for strong texts, talks and marketing ideas that fit you and work strategically.
Strategy Call
Book a 30-minute strategy call to clarify where you stand, get focused feedback on your communication, and identify possible next steps for your story and positioning.
Work with me
Storytelling-based formats for strategic communication for experts, businesses and projects.
Conceptual Consulting
Clarity for a specific project or format.
Also a good starting point for working together. Online or in person.
Starting from 1 focused session, can be booked ad hoc, 500 €
↳ Book consulting or send an email.
Story Coaching 1:1
Develop your expert story and align your writing, speaking and marketing ideas with it.
3 meetings over 6 weeks, from 1,500 €
Blueprint Coaching 1:1
Develop a clear concept for your content, offers and communication for your expert business or thought leadership strategy.
3 or 6 months, from 3,000 €
Long-term Sparring
Excellence sparring to refine your positioning, qualify your content and train for talks and media appearances over several months.
6, 9 or 12 months
Trainings & Workshops
Storytelling and strategic communication for organisations, teams and projects.
Goals and fees by agreement
↳ Book a Strategy Call or ask for a PDF offer via mail.
Implementation & Partnerships
We can also implement your formats together with trusted partners.
For example with image films, visual identity, print products or websites.
↳ See example projects and client stories.
Individual Coaching, Training and Consulting
From expertise to a story and communication strategy that fits you
1:1 Story Coaching and Blueprint Coaching — best suited for independent professionals, executives, entrepreneurs, and small business owners, with a focus on personal branding and thought leadership strategies.
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In a focused Story Coaching, we develop and sharpen your expert story and align it to your writing, speaking and marketing ideas.
How it works You bring a concrete context – for example a website relaunch, a keynote, a pitch or a new offer – and we develop the narrative that holds it all together.
Your results: You get a clear storyline, key messages and language you can use across your communication, plus feedback on drafts or outlines you are already working on.
Story Coaching is ideal if you want to improve how you talk and write about your expertise without changing your whole business model at once.
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In the Blueprint Coaching, we take a broader view: your positioning, offers, content and communication strategy as an expert business.
How it works: Together, we map out your expert positioning, clarify who you serve and why, and design a coherent concept for how your story shows up across channels and formats.
Your results: You get an expert’s Blueprint – a structured concept that links your expertise, offers, messages and key formats. This can include your core narrative, offer architecture, content themes and ideas for talks, programs or campaigns.
Blueprint Coaching is ideal if you are (re)shaping your expert business or preparing for a new phase of visibility and growth.
“Even when you know your work and projects, it’s hard to put all together in order in your mind. Anja helped me to clarify my career goals and make plans to reach them. I am thankful for her willingness to collaborate and patience to push you to realize your goals.”
— Catalina Galindo, Sustainability Architect and Designer
Strategy Call
Book a 30-minute strategy call and we’ll explore what your expert’s Blueprint could look like for you, your business or your project – and what it can help you achieve.
for Teams & Organizations
Strategically effective communication for organisations and teams
Storytelling-based workshops and trainings for research, education, nonprofits and businesses.
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In my storytelling workshops, teams work on real projects, programmes or campaigns and develop narratives they can use straight away – for reports, websites, events or internal communication.
Along the way, participants learn practical narrative methods and tools they can apply later on their own – for example to structure case studies, project stories or presentations.
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This format focuses on experts and leaders who regularly speak about their work – at conferences, internal events, in stakeholder meetings or in the media.
We work with real situations, talks and interviews: refining key messages, storylines and Q&A, and training a confident, authentic presence. The goal is clear, credible communication on complex and often sensitive topics.
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Here we look at texts and formats that are often treated as “musts” – such as annual reports, project reports, newsletters or website copy – and turn them into strategic storytelling tools for your organisation.
Together, we develop narrative focus, key stories and recurring formats that make your mission, impact and projects tangible for the audiences that matter to you.
“In Dr. Anja Timmermann, we have found someone with the ideal combination of storytelling coaching and performance training. She inspires with her fresh style, attitude and connecting-the-dots approach to complex topics.”
— Dr. Uve Samuels, innovation Expert, Founder of the EXII Exponential Innovation Institute
Strategy Call
Book a 30-minute strategy call and we’ll explore what your expert’s Blueprint could look like for you, your business or your project – and what it can help you achieve.
How I work
In every format, we combine narrative methods with clear structure – so that your ideas turn into stories and concepts you can actually use.
The Blueprint approach
When we work together, we always create a blueprint for your communication: a clear concept that links your expertise, your story and your key formats.
This can be a focused storyboard plus a short strategy session.
Or it grows into a more comprehensive concept including positioning, story variants, a content plan and a strategic roadmap.
For any expertise-based project, the expertise and the story are the base for a thought leader positioning and communication strategy.
Principles
Story-listening first
Stories are already there. We start with listening – to your goals, your context and the stories you and others are already telling.Practice-oriented
We always work with real examples from your everyday work – current texts, talks, offers, projects or programmes.From concept to formats
The result is always a concrete output you can work with: from a story concept for a talk to a broader blueprint for your expert business, or a narrative concept for a team or organisation.
"Dr. Anja Timmermann knows how to elevate the topic of storytelling to the level of business development. So that I learn about my own inner story and all the buzzwords like Mission, Vision and so on are suddenly filled with inner sense and power."
— Dr. Franz Hütter, Expert in Cognitive Neuroscience and Learning, Founder and CEO, Brain-HR Institute for Science Transfer
↳ More example projects and customer testimonials
Concept Consulting
If you have a specific challenge – like an upcoming pitch, a talk or your About page – and want to dive in straight away, you can book a 90-minute concept consulting session (500 € plus VAT).
You can schedule a session directly via the calendar on the contact page or send me an email. I’ll get back to you with possible time slots and a few short questions to prepare our work together.
Hi, I am Anja.
As a narrative business trainer and coach with a background in journalism and science, my mission is to empower leaders and experts so they can communicate their expertise and story with confidence.
I deeply believe that knowledge is our most valuable resource and must be shared to create an impact. Storytelling is the most powerful way to convey ideas. It’s about sharing knowledge, building communities, and inspiring leadership.
Lead with knowledge! Together, we’ll bring your expertise to light and highlight your ideas in order to find better solutions for today’s challenges.
What project or topic do you want to empower? What’s the unique story behind your expertise? Let’s explore this together.
Feel free to book a 30-minute strategy call today.
Dr. Anja Timmermann — Narrative Trainer and Coach
